A customer problem worth investigating
Separate what people actually told you from an AI suggestion. Identify the user, the possible buyer, and the question to investigate next.
IHA Founders · Practical learning for entrepreneurs
Bring a new idea or a business you already run. Start with customer evidence, create something small, and learn to check the work before making a bigger commitment.
Free lessons are available now. Supported projects and hosted cohorts require a separate agreement about availability, staffing, scope, and fees.
Separate what people actually told you from an AI suggestion. Identify the user, the possible buyer, and the question to investigate next.
Define the deliverable, required inputs, revision limit, time allowance, and direct costs. Test what changes when delivery takes longer.
Give AI a bounded drafting task. Test ordinary, missing-information, and conflicting inputs; document the correction and human approval step.
A practice artifact does not establish paying demand, income, time saved, or a successful implementation. The business pathway includes fictional cases, independent practice, and a final experiment plan so you can distinguish evidence from assumptions.
Available now · Free and self-directed
Six lessons with worked repairs, guided and independent practice, printable materials, and a business experiment plan. Begin without an account; sign in for optional account saving and AI practice support, subject to usage limits.
Choose my free starting pointScope by inquiry · Availability to confirm
Discuss one useful deliverable, such as a checked customer FAQ or service workflow. Before enrollment, confirm the reviewer, feedback window, dates, tool costs, price, and any assessment requirements. An inquiry does not reserve a cohort or a reviewer.
Explore a supported projectAlready enrolled? Existing access and purchase commitments remain unchanged. A supported project is separate from an individual catalog course purchase.